Customer loyalty schemes are a great way to connect people and business and keep your customers coming back for more.
To set up your scheme effectively you’ll need to get a plastic card produced for members. Ideally this should be printed or laminated to discourage forgery, but you shouldn’t worry if more than one member of a household uses it – after all, if it means extra customers in any case, you’re not losing out.
Getting customers to register for the card is an opportunity to collect information on them which may help you to understand them better and target your advertising more effectively. Just be careful that you handle this data responsibly in accordance with the Data Protection Act
Don’t ask customers to do anything more complicated than showing their cards to claim their points- make the whole process as easy as possible for them.
Periodically you may wish to include extra promotions where you could offer extra points against certain products or a specific spend threshold.
Overall keep it simple and easy to understand.
