LOYALTY cards for individual stores have been around for years – but it has now emerged an entire Suffolk town could soon boast its very own reward system for those who shop local.
The idea of a town-wide loyalty card for Bury St Edmunds is the brainchild of the Bury Town Centre Management Group.
Last night it said a number of options were being looked at – which includes a simple discount card in which shoppers get slashed-price items by waving their plastic loyalty cards.
A second option involves card-holders amassing points each time they spend in the town which can be stored up and redeemed at any shop in Bury.
